The user puts the product in the basket, but does not complete the transaction – a common situation in online stores. According to Baymard research, the goods are thrown in the basket due to the high cost of delivery and the complicated order processing process. Also, users drop the basket because they forget to complete a purchase or wait for a promotion.
What does the solution include:
Step 1: Modernization of the order page;
Step 2: Setting up automatic formation of discounts depending on the delivery region;
Step 3: Setting up order processing and payment via the Quick Order form or via social networks/messengers;
Step 4: Automation of mailings by email, SMS and messengers + notifications about discounts.
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